The video creators we have spoken to made it clear that process design improvements would help them be more efficient, productive and also more creative.

Our customers have told us about the specific challenges they face working with video, including huge file sizes, complex formats and codecs, and consolidating team and client feedback. The Dropbox you already know is used by many creative teams to simplify creative workflows and helps teams keep in sync, with each other and with clients. With the growth of video comes a new challenge: How can your creative team speed up the process of video content creation, especially when the team is distributed? And, when the team already uses Adobe Premiere Pro, how can you stay in the flow and bring your editing, review, and feedback processes into one place? Our answer to bring all that collaboration together in one easy-to-use tool is Dropbox Replay, available in beta, and integrated with Adobe Premiere Pro. The number of businesses using video as a marketing tool has increased by 41 percent since 2016, and 87 percent of video marketers saying video gives them a good return on their investment ( Wyzowl State of Video Marketing 2021). More and more, marketers are choosing video content to deliver the most value. To meet this demand, brands and agencies must ratchet up production and invest where there is the most return. Forrester Research found that the average customer required 27 different interactions with your brand in 2021 before they were ready to buy. We all know firsthand that the demand for video content is unrelenting. And you can try Replay today or by getting the Premiere Pro plugin from Adobe Exchange. If you want to jump ahead to learn more about Replay, I put together this walkthrough. Then we show you what you can do with Replay using Adobe Premiere Pro. In this blog, we walk through why Dropbox created Replay and what the video production workflow problems it solves for creative teams.

Bring your feedback into the video edit with Dropbox Replay

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